Product Information

Brand & Packaging Design

Stockcode:

Deadfast Rodenticides

Challenge

Leading horticultural brand Westland wanted to grow their share of the rodenticides category with the launch of a technically superior, innovative range of products. We were asked to create new packaging that communicated this positioning and had standout in the fragmented, cluttered category. Most importantly, the packs had to give total reassurance that the products would do the job – this is definitely one category where consumer confidence is key to the purchase decision.

Solution

Our new black and gold Deadfast identity immediately gives the packs premium and strength cues as well as impact on the cluttered fixture. The target device is a strong brand asset that is integrated into the identity and also used as key design element on pack. It visually communicates the deadly efficacy of the products and is reinforced by our ‘Dead Fast…Dead Certain’ strapline. Strong colour coding increases standout and helps consumers navigate the range selecting from chemical, mechanical, electronic or humane options.

Result

“DGI have created a range of packs which perfectly meet our brief. They look premium versus the competition and effectively communicate the innovative product formulations and trap designs. The messaging is very clear making it easy for shoppers to quickly navigate through the range – so important in this low frequency, distress purchase category.

Brand Manager Lawn Care & Controls

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About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

Brand Creation
Packaging Design
Brand Identity
Brand Strategy & Planning
Naming & Positioning
Point of Sale
Brand Communication
Digital Media

How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

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Company details for DGI

DGI